This is a rare opportunity to hear from two senior executives at ESPN and understand the types of stories they gravitate toward. Kati Fernandez (Head of Development at ESPN) and Marsha Cooke (VP and Executive Producer, ESPN Films and 30 for 30) will explain how to get a greenlight from ESPN.  Beyond the greenlight, however, the audience will get insight into the entire creative process and will understand exactly what an audio creative partnership with ESPN looks like.